The company led by Tim Cook hasn’t needed Jobs’ magnetism to sell serious quantities of smartphones, other gadgets, and – increasingly – services. But the unveiling of new iPhones will come later, according to news reports, leaving this week’s show to focus on upgrades to the company’s watches and iPads, according to Macworld.
Thanks to Covid-19 it will be virtual, which presents opportunities for improvements – like skipping stilted appearances by top executives. But this year’s edition, on Tuesday, could be lamer than usual. The glory days of Apple’s fall product-launch events passed along with late boss Steve Jobs. Throwing a bone to the city that never sleeps might be a solid first step. With valuations of other properties around the world also falling, Trump has some work to do if he vacates office in January. Condos branded with his name have lost some 25% of their value since 2016, according to CityRealty. The Big Apple is home to President Donald Trump and some of his business enterprises. In less weird times, the odds that NYC would get some love from Washington would be higher.
It’s prompting business leaders to sound the alarm and Mayor Bill de Blasio is pleading for federal aid. Since the Covid-19 pandemic lockdowns started, the city has lost residents in big numbers, which is putting pressure on commercial real estate too. On Monday, the owner of New York Sports Clubs, Town Sports International, filed for Chapter 11, while last week, department store owner Century 21 said it would shut down. New York City-centric businesses are dropping like flies. Nine in 10 Americans live within 10 miles of a Walmart store, making curbside pickup much more of a snap. Rival Walmart, which employs 1.5 million in the United States, some double Amazon’s global tally, has picked up the pace by utilizing its massive retail footprint.
The company is opening 100 fulfillment centers to help alleviate the crush, but still.
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